Google Keywords - Google Keyword Planner

Google Keyword Planner – Google Keywords

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Google Keywords – Google Keyword Planner

Google Keywords – Google Keyword Planner And in this guide, I’ll show you how to get the most SEO value out of this awesome tool.

Step #1: Access the Google Keyword Planner
Step #2: Choose Your Tool
Step #3: Filter and Sort the Results
Step #4: Analyze the Keyword Ideas Section
Step #5: Choose a Keyword
Bonus Step #1: Get Exact Keyword Search Volume Data
Bonus Step #2: The GKP Hack
Step #1: Access Google Keyword Planner
Yes, Keyword Planner is a free tool.

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But there’s a catch:

In order to use the Google Keyword Planner, you NEED to have a Google Ads account.

If you don’t have an Adwords account already, you can set one up in a few minutes:

(Just follow the prompts, enter some information about you and your business, and you’re in. Note: You don’t have to run an active campaign to use the Keyword Planner. But do need to at least set up a Google Adwords campaign.)

Next, log in to your Google Adwords account. Click on the wrench icon in the toolbar at the top of the page.

Then, choose “Keyword Planner”:

You’ll see two different tools within Keyword Planner: “Discover New Keywords” and “Get search volume and forecasts”.

When it comes to SEO-focused keyword research, these two tools are enough to generate thousands of potential keywords.

To be clear:

This tool is designed with PPC advertisers in mind. So there are a lot of features in the tool (like keyword bidding features) that won’t be useful if you’re using this tool to find keywords for SEO.

With that, it’s time for me to show you how to find SEO keywords using each of the tools built into the Google Keyword Planner.

Step #2: Choose Your Tool
There are two main tools inside of the GKP.

And now I’m going to show you how to use these two tools to help you create a massive list of keywords for your SEO campaigns. Google Keywords – Google Keyword Planner

Google Keywords - Google Keyword Planner
Google Keywords – Google Keyword Planner

1. Discover New Keywords

Like the name suggests, this tool is ideal for finding new keywords.

As you can see, the field above this tool says: “Enter products or services closely related to your business”.

Quick Note: The value you get from the Keyword Planner is largely based on the information that you enter here. So you want to be VERY strategic about what you enter into this field.

So to help you get the most out of this tool, I’ll break down each of the two main options.

“Start With Keywords”: These words and phrases describe your business (for example, “weight loss” or “coffee”). This allows you to access Google’s internal database of keywords for different industries.

Pro Tip: You can enter multiple keywords into this field. Just put a comma after each keyword and press enter. For example, if you run an eCommerce site that sells cookies, you’d want to enter terms like “gluten free desserts” and “low carb cookies” here.

“Start With a Website”: This is designed for Adwords users. But you can sometimes find a few solid keywords here using your site’s homepage… or an article from your site.

(More on that later.)

Once you’ve entered your information into one (or all three) of the fields, click “Get Results”.

Next, you’ll see the Keywords Results Page. I’ll show you how to use that part of the Keyword Planner later in the guide.

For now, let’s dive into the second tool in the GKP: search volume and forecasts.

2. Get search volume and forecasts for your keywords

This feature is only really useful if you already have a long list of keywords… and just want to check their search volume. In other words, this tool won’t help you generate new keyword ideas.

To use it, copy and paste a list of keywords into the search field, and hit “Get Started”.

You’ll also see the same Keywords Results Page you see when you use the “Find new keywords” tool.

The only difference is that a) you only get data on the keywords you entered and b) Google will predict how many clicks and impressions you’ll get from the keywords you entered:

No matter which tool you ultimately used, you end up in the same place: The Keywords Result page.

And now it’s time for me to do a deep dive into how that page works… and how to get the most out of it.

3: Filter and Sort the Results

Now it’s time to filter the list of keywords down to a smaller list of terms that are best for you.

Both the tools I just described will take you to the “Keywords Results Page”, which looks like this:

Here’s a breakdown of the page:

At the top of the page, you’ll notice four targeting options: Locations, Language, Search networks and Date range.

Here’s what these four things mean:

“Locations”

This is the country (or countries) that you’re marketing to. Simple.

“Language”

This is the language of the keywords you want to see information on.

“Locations” and “Language” are automatically set to target English-speaking people in the United States. If that’s your target audience (in most cases it will be), you can leave these options as-is.

But let’s say you’re based in Germany. You’d want to change the Location to “Germany” and choose “German” as the language.

“Search networks”

This is whether or not you want to advertise only on Google… or Google and their “search partners”. Search partner sites include other search engines and Google properties (like YouTube).

I recommend leaving this set to just “Google”.

“Date range”

Leaving this as the default “12 months” is usually fine.

The next important feature of the Keywords Results Page is called “Add Filter”:

next Post ditils…….

 

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