Lusail stadium tour

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Lusail stadium tour

Lusail stadium tour The largest stadium of the Qatar World Cup, which will host, among other things, the event’s final, was built in Lusail, a new futuristic city under construction north of Doha and essentially a distant suburb of it. The venue itself is less than 20 km from the centre of the capital. An end station of one of Doha’s metro lines has been built next to the stadium.

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Preparatory work began back in 2015 and actual construction began in spring 2017. The final concept for the stadium was kept secret for a long time and was only presented to the wider public in late 2018, when work was already at an advanced stage. The facility was practically ready at the end of 2021, but the first matches were played there in the summer of 2022.

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What are the characteristics of Lusail Stadium?

The stadium has a football-specific layout, with stands located just behind the pitch and surrounding it on all sides. The high stands can accommodate 80,000 spectators, making the venue one of the largest in the Middle East. The auditorium has been divided into only two tiers. A LED screen has been placed in each corner. The grandstands are covered by a vast 45,000 m2 membrane roof, one of the largest of its kind in the world. Among other things, the facility is equipped with a cooling system.

The architectural concept is based on traditional local motifs. The form of the building resembles a traditional bowl, and the triangular patterns on the golden façade and in the colour scheme of the seats were taken from lamps formerly used in Qatar. In addition, the roof membrane has been shaped to create a bird’s-eye-view ornament made up of numerous rhombuses.

FIFA World Cup Qtar 2022 Stadiums

How will Lusail Stadium be used?

During the World Cup, the stadium will host six group matches, one round of 16, one quarter-final, one semi-final and the grand final of the event. After the tournament, the upper level of the stands will be dismantled and the capacity will be reduced to 40,000 spectators. The venue will be partially transformed into a public facility, housing schools, cafés, shops, clinics, etc.

BRIEF

Working in partnership with leading sports agency Wasserman, Soluis was commissioned to develop an immersive visualisation experience for the launch of the design for Lusail Stadium in Qatar.

The 80,000 capacity Lusail stadium will host the opening & closing ceremonies of the 2022 World Cup and aims to be the most technologically advanced across all aspects of design and user experience.

To reflect the stadiums futuristic nature, we provided the highest quality digital media assets to help inform viewers of the unique design and fan experience of this show-piece stadium.

OUTCOME

The experience was launched at the unveiling ceremony for Lusail stadium where delegates including high ranking government and FIFA officials were present. The experience was received very well by all those that took part.

The 360 film has now been made publicly available across multiple mobile platforms to reach a global audience with an interest in the 2022 World Cup, and has received over 2.5 million views on YouTube alone.

Lusail stadium
Lusail stadium

Lusail stadium

FEEDBACK

‘Really large thanks to all the team at Soluis for going way above and beyond to make this happen. We are incredibly grateful to you all for making it possible to get it across the line.’

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